Archive for the ‘environment’ Category

Commercialism tests waters with Asian/White couples

I’ve noticed something interesting and pretty cool lately. But I’m not sure many others have (or maybe some have). And I am kind of feeling guilty that it stands out to me. But just take a look at the recent Volkswagen or Lowe’s commercials. You know the ones with couples in it all the time? Pay attention to how the couples seem to have a trend: White guy, Asian woman. But a commercial with a black female lead (HELLO OLD NAVY) eyeing and getting flirtation back from a white guy lasted a millisecond. And the Ikea one with the white guy and black girl in bed with their new sheets lasted even shorter. OK, yes. I’m going there.

Just for sake of argument, I’m not one who is against interracial dating. I’ve discussed it here frequently. And in today’s times, I’m still taken back by how incessant racism still is. But I am a person about observations and I couldn’t help noticing this commercial thing, shallow as it may seem.

What I don’t get is that you don’t really see much of any other mix-race couples being represented on television. Unless you watch Grey’s Anatomy or The Practice — both produced by the same open-minded folks. Boston Legal tapped into it on occasion. As a whole, the shows we watch, seem to tryto break this mold but never really are successful at it long even though those story lines may come up again in the future. But commercials  — consumerism — still seems afraid. Such fears are now, to me, archaic. These recent commercials I mentioned earlier; could it be that big business is trying to “test” the waters by starting with what is “more accepted?” I mean it is about time that they stop doing the generic commercials anyway where we are to assume most couples in America are only same-race. There is such diversity, even on normal programming, it makes me wonder when these advertisers will wake up. I’ve also wondered if it’s more of a matter of people complaining. For example, could people have complained about that Old Navy commercial and now that is why I can’t find it anymore? In fact, I have some search engine hits in my blog stats (I don’t understand why, though) from other people googling to find it as well as the Ikea one.

I promise I’m not bitching. I’m just observing. I’m happy to see that big business is at least trying to move pass the old-fashion thinking. I like those Volkswagen and Lowe’s commercials because they are starting to reflect realism a bit more in our world of today. But how much further are they willing to go? And you might be saying: It doesn’t matter. You are right. However it brings me back to the study of the little black girls who picked little white dolls over ones of their own skin color because they felt that the white ones were prettier, better and not perceived as “bad.” Are WE selling that idea?


That’s it. Screw being green…

another wtf?I’m just sick.

Here we were buying those energy saving bulbs only to find out that in the end it can poison our environment. Did you know there are traces of mercury in these things?! The normal person would just chunk them, as I planned to do. But apparently we need to read the box. Imagine that. But who the hell reads the box of a damn bulb? It specifically says not toss the little buggers into the trash. We must get in our cars, waste $3 plus gas we can’t afford, drive to the nearest chemical collection joint and dispose of them there. All the while hoping, wishing and praying that they won’t break.

Because guess what you have to do if you break one? You evacuate the house for about 15 minutes and open the windows. And you should pick up the pieces with tape. TAPE! Don’t vacuum them up. Oh, no, no, no. Now I just saw this on tonight’s news, so bare with me if you knew this already and also bear with me as there isn’t video up yet of the newscast. However I found this short question and answer.

This isn’t really new. Fluorescent bulbs, as my old crony father just informed me when I phoned him for his opinion, have always had some kind of crazy chemicals in them. But I disagree with him on this case (as far a not really concerning myself with it) because it seems like these bulbs have been pushed on us like street drugs. So there for they are more common. And the impression given is that we HAVE to use these. One plus is that these bulbs last for ever and ever. So more than likely by the time we have to worry about it, they would have either come up with some other way to save energy or banned the things.

I, against some of the writers of several blogs I read better judgement, recycle. I kind of put my hands on my ears and sing, “La, la la la” Pee Wee Herman style every time I have to hear that recycling is a waste of time, energy and dollars. But still I just can’t bring myself to toss away plastic. Call it a sickness. Whatever. However this is different. I don’t think I will be buying any more of these bulbs after the ones I have blow out, which will probably take eons anyway. And according to the report, there are enough of the bulbs getting tossed out daily to one day potentially be a problem.

This is of course if you want to believe your local news source that such a thing could happen. Since I kind of work for them, I’m kinda inclined to believe this one. It definitely wasn’t a wide-eyed promotion of the product. Pretty soon, and no matter how much I may be overreacting now, I still bet we will be hearing all the these cases where this mercury issue has snowballed enough for lawsuits, shot in the dark attorney TV ads, Lifetime specials and birth defects. 

This is one green I’m putting a big red friggin’ X on…